Amazon A+ content: requirements, module sizes and how to create it

A+ content is the rich block below the fold — branded scenes, comparison charts, a story about the product. It is built from image modules with exact pixel sizes, and that is the part this guide pins down.

Brand Registry required Basic A+ is free Built from image modules

In short

Available to brand owners enrolled in Brand Registry
Replaces the plain product description with visual modules
Amazon's own estimate: well-made A+ lifts sales
Every module has a fixed image size — exact pixels below

What A+ content is and who can publish it

The block itself

A+ lives under «From the brand» / «Product description» on the listing page. Instead of a wall of text the buyer gets banners, image-and-text modules and comparison charts — the closest thing to a landing page Amazon allows.

Who gets access

Brand owners enrolled in Brand Registry (a registered trademark is the ticket in), plus vendors. If you resell someone else's brand, A+ on that listing belongs to the brand owner, not to you.

Why bother

Amazon itself tells sellers that good A+ content increases sales, and it is the only place on the listing to show the brand's own visual story. Basic A+ costs nothing — the real cost is producing the images.

Module image sizes, in pixels

These are the standard-module sizes sellers work with. Upload exactly these dimensions — Amazon scales anything else and the module goes soft. Categories occasionally differ, so glance at Seller Central before a big upload.

Company logo

600 × 180

Opens most A+ layouts; keep clear space around the mark.

Image header with text

970 × 600

The wide banner module — the main scene of the block.

Single image & sidebar

300 × 400

Plus a 350 × 175 sidebar image next to the text.

Single image & specs

300 × 300

Product shot beside a technical description.

Three images & text

300 × 300

Three square frames in a row — good for features.

Four images & text

220 × 220

Four small squares; keep each to one clear idea.

Comparison chart

150 × 300

One narrow frame per product column in the chart.

Single left / right image

300 × 300

Square image with text flowing on the other side.

What Amazon will reject

A+ goes through review, and most rejections are textual, not visual. The recurring offenders:

Prices and promotions. No «sale», «discount», «free shipping» — anywhere, including inside images.

Unverified superlatives. «Best-seller», «#1», «top rated» — only with third-party proof, and usually not even then.

Contacts and links. No URLs, emails, phone numbers or «visit our site» — Amazon keeps the buyer on Amazon.

Time-sensitive claims. «New for 2026», «limited edition», seasonal wording — the block outlives the season.

Blurry or resized images. Wrong pixel sizes get stretched by the template and read as low quality.

Copy pasted from bullets. Not a rejection, but a waste: A+ should add scenes and story, not repeat the list above the fold.

Where the images come from

The modules are a design template — the hard part is filling them with branded scenes, detail shots and lifestyle frames. Renolvo builds that set from a single product photo: upload one shot, confirm the details, and take the frames in consistent style, sized for the listing and reusable across A+ modules. One finished image starts at $0.54.

Try it on your own product — new accounts get 500 free tokens, enough to see the whole set before paying anything. Try for free

Frequently asked questions

Is A+ content free?

Basic A+ content is free for sellers enrolled in Brand Registry. Premium A+ has historically required meeting extra criteria; availability changes, so check your Seller Central account.

Who is allowed to publish A+ content?

Brand owners enrolled in Amazon Brand Registry (and vendors). Resellers of someone else's brand cannot add A+ to that brand's listings.

What image sizes does A+ content use?

Each module has its own size: company logo 600×180 px, image header 970×600 px, four-image modules 220×220 px and so on — the full list is on this page. Upload exact sizes to avoid blur and cropping.

Can I use AI-generated images in A+ content?

Yes — Amazon's rules govern what the image shows (no forbidden claims, readable text, relevant content), not how it was produced. Generated scenes and detail shots are used widely; they still must be truthful about the product.

What is not allowed in A+ text and images?

Prices, promotions and discount language, time-sensitive claims, contact details or links, and unverified superlatives like «best-seller» or «top rated». Keep it about the product itself.

More guides

All guides →

Amazon Amazon listing images: requirements and how to make a full set Sizes, the pure white main image, how many slots you get — and how to build the whole set from one photo. Amazon Amazon hero image: requirements, size and how to make the main image 1000 px minimum, pure white, product at 85% of the frame — the checklist, and how to generate a compliant hero. All marketplaces Product infographic: what to put on it and how to make one The anatomy of a selling frame, what changes by category, design rules — and how to generate it from one photo. Etsy Etsy listing photos: sizes, ratio and the ten slots 2000 px shortest side, the 4:3 thumbnail crop, ten slots plus video — and a slot-by-slot plan that sells. eBay eBay listing images: size, requirements and what helps 500 px minimum, 1600 px for sharp zoom, up to 24 slots, no borders or watermarks — and how to stand out. Walmart Walmart product image requirements and review Pure white main image, 1000 px minimum, at least four frames — the checklist and how to pass review first time. Cosmetics Cosmetic product infographic: what to show, what not to claim Actives with percentages, who-and-how, texture macro — and the cosmetic-vs-medical claim rules.

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