Amazon hero image: requirements, size and how to make it

The main image earns the click in search results — and it is the most regulated frame in the whole listing. Here is the checklist Amazon enforces, and the fastest way to a compliant shot.

1000 px

minimum on the longest side — or zoom stays off

255, 255, 255

pure white background, not «almost white»

85%

of the frame filled by the product

1:1

square fills the search thumbnail best

The checklist, side by side

The main image must

Show the whole product, in focus, on pure white (RGB 255, 255, 255)
Fill at least 85% of the frame with the product itself
Be at least 1000 px on the longest side — 1600+ recommended
Be a JPEG, PNG, TIFF or GIF in sRGB (JPEG is the usual choice)
Show exactly what the buyer receives — nothing more, nothing less

The main image must not

Carry text, logos, watermarks, borders or badges
Include props, gift boxes or accessories that are not in the box
Collage several angles or colour variants into one frame
Use a near-white or gradient background — the checks flag it
Show packaging instead of the product (category exceptions aside)

Categories add their own style rules — clothing is shot on a model, shoes at an angle. Check your category style guide in Seller Central before a big upload.

Why the hero decides the click

In search results the buyer sees a thumbnail, a title and a price — the image is the only visual argument. A hero that fills the frame, reads clearly at 200 px and survives zoom is what separates a scroll-past from a click. That is also why testing several hero variants is one of the cheapest conversion experiments a seller can run.

Practical yardsticks

Shrink the frame to 200 px — is the product still obvious?
2000–3000 px originals keep zoom crisp after compression
Light products need a subtle shadow to separate from white
Generate 2–3 hero variants and A/B them — angles change CTR

From a phone shot to a compliant hero

Renolvo takes one ordinary photo of the product and returns the hero shot the rules ask for: pure white background, the product filling the frame, resolution that keeps zoom on — in several variants, so there is something to test. The rest of the listing set (infographics, scenes, details) comes from the same photo. One finished image starts at $0.54; new accounts get 500 free tokens.

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Frequently asked questions

What size should the Amazon main image be?

At least 1000 px on the longest side — below that the zoom function does not switch on. Amazon recommends 1600 px or more; 2000–3000 px is the comfortable range. Square 1:1 fills the search thumbnail best.

Does the background have to be pure white?

Yes — RGB 255, 255, 255 exactly. «Almost white» like 253, 253, 253 can be flagged by the automated checks. This applies to the main image only; the other slots are free.

Can the hero image show accessories or props?

No. Only what the buyer receives, and nothing else: no props, no boxes that are not included, no multiple angles collaged into one frame.

Is text or a logo allowed on the main image?

No text, no logos, no watermarks, no badges like «best seller». Amazon reserves the main image for the product alone; infographics belong in the other slots.

Can the main image be AI-generated?

Yes — the requirements describe the result (pure white, sharp, the real product filling the frame), not the tool. A generated hero must still show the actual product truthfully.

More guides

All guides →

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